Littlewoods Poker, the new poker room from the trusted name in gaming.
up and down the UK High Street for decades. Littlewoods consistently delivers a level of service that has satisfied a whole range of happy customers. These customers remain loyal to the brand because of the following brand values:
These brand values are particularly important when the company attempts to extend its product portfolio and move into new product ventures. This is exactly the case when Littlewoods decided to stretch the brand and open the Littlewoods Poker Room. Littlewoods Poker enabled the company to extend the brand's online gaming offer and the major overriding factor that would keep people loyal to the brand in this instance would the security provided by the Littlewoods name.
Online gaming customers are being asked to download real money into a machine and in order to do this they want the security of placing this money with a brand name that is strong, trusted and well respected. The Littlewoods brand evokes this strength of feeling amongst its customers because it is the integrity, honesty, probity and knowledge with which the brand delivers its gaming proposition that appeals to so many of these customers.
A well known brand name such as Littlewoods obviously facilitates the delivery of any new product into the marketplace. This is because new consumers are more likely to test the product and this is further emphasised in the internet poker marketplace as this particular marketplace contains a very promiscuous customer. Online poker customers are very likely to trial various different brands however, they would be more likely to trial the Littlewoods brand given the security , trust and integrity that characterises the brand.
Littlewoods Poker is now firmly establishing its footing in the online poker arena and it is developing an ever-growing profile and associated customer base. Its range of games, added value incentives and strong brand name make it a very compelling product indeed and it is the strength of the brand name that will continue to drive the product for many years to come.